Attractive and effective email marketing campaigns with Dynamics 365
E-mail is a key component of most online marketing campaigns. Using Microsoft Dynamics 365 for e-mail marketing campaigns allows you to quickly create compelling, professional-based, customized messages.
E-mail marketing in Dynamics 365 works quite differently compared to the standard Outlook e-mail you already use. Here are some of the most important differences:
- Individual messages for audience segments
E-mails from marketing campaigns are not just standard messages with endless To or Cc lists. Long lists of recipients are difficult to manage and analyze, and messages like this will be removed by spam filters and will never be delivered to your contacts. With Dynamics 365, you can target an e-mail marketing campaign to a specific segment of the audience according to your needs, but each message is customized for each recipient and sent, in turn, by the organization to the recipient.
- Personalized and dynamic content
E-mails can be configured to include personalized information for each recipient. For example, each message sent may include the recipient’s name or other content that varies depending on the recipient’s gender and location, the client’s preferred status or other contact information. This way you can greatly improve the opening and response rates.
- Marketing e-mail messages are hosted on your Dynamics 365 server; therefore, you must go into “live mode” rather than sending messages.
The live message is enabled for use by the Dynamics 365 server, ready to be customized and sent to individual recipients whenever required.
- Compulsory content and automatic error checking improve delivery capacity and ensure compliance
When launching any e-mail marketing campaign, Dynamics 365 looks for common technical errors to ensure that all required content is included. Required content includes features that will help maintain your company’s e-mail reputation and features that comply with legal standards and regulations in most countries and regions (for example, unsubscribe opportunities or mandatory company contact details).
- Setting up a prospectus course
With the configuration of an e-mail marketing campaign, standard variations and actions for their potential reactions can be set. The client trajectory sets a target segment (which is a list of selected contacts) and includes the logic to work with that segment. For example, the client’s career may target a segment of contacts who live in Bucharest and begin by sending an e-mail message announcing an event in the city. The client setting then applies a “trigger” that separates the contact persons who have registered for the event, from those who have not registered; Customers who have signed up will automatically receive a thank you e-mail, and those who have not signed up within a week will receive a reminder e-mail. This customer journey requires three e-mail messages (invitation, thank you and reminder), can be configured in Dynamics 365 before starting the campaign.
- Common sections standardized for multiple e-mail marketing campaigns
In addition to the ability to configure recipient information and other dynamic content, each e-mail marketing message can also be tailored to different marketing contexts depending on the settings assigned to each defined path of the prospectus. For example: links to the support page (such as the subscription center), postal address, links to social networks, etc..
- View and analyze the results of the message
Dynamics 365 Marketing tracks what happens to the marketing message sent and records when each contact opens, clicks or redirects the message. In this way, you have the possibility to review the results and analysis for these details, as well as for others, grouped according to the defined course of the prospectus, the e-mail message, the e-mail template, etc.