Damage control is that kind of subject that nobody wants to talk about: complicated, costly and painfully unavoidable. But it is an essential part of any contingency plan that most companies, especially these days, put up for dark days.
After a thorough analysis of strengths and weaknesses (SWOT, of course), the burning question of “How do we stay ahead of crisis?” appears. Statistically speaking, an economic recession is bound to happen every few years and hazardous events tend to become a regular factor in calculating risks. So the crises are coming anyway and it is up to us to find allies. There are a few types of services that can efficiently safeguard our damage control strategies:
- Look for insurance, literally. Insurance companies have developed special packages that protect from hazardous events and their aftermaths. With automatized processes and personalized profiling, they can tailor their policy offer to fit your needs.
- Take technology seriously. Make sure you and all your employees have all the vital information at hand to make timely critical decisions. Provide them with CRM, ERP and other systems that offer a much-needed 360° perspective on the business. Protect them and yourself by digitalizing workflows, so that work gets done from anywhere, anytime.
- Keep your consultants close by. While reactions, people and budgets tend to freeze, proficient consultants don`t and can spot the opportunities that inherently come along when risks are high. To name only a few: General Motors, IBM, HP and Microsoft were founded during or immediately after crises and recessions.
Insurance, technology and trustworthy partners – It does not sound that hard, does it? 🙂