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CRM vs ERP - Differences and Similarities

CRM vs ERP: Is Microsoft Dynamics 365 a CRM or ERP solution?

If you’re in the business world, you’re likely familiar with CRM and ERP. Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) are crucial software solutions for businesses of all kinds. Although they can be used separately or together, it’s important to recognize that they serve distinct purposes. When it...

Discover Power BI - Microsoft s tool for business intelligence

Discover Power BI: Microsoft’s Tool For Business Intelligence

Images speak louder than words, and graphics are more impactful than theoretical explanations. This is why Business Intelligence (BI) tools are essential for processing vast amounts of unstructured data and identifying new opportunities in the business world. Collecting data and presenting it effectively leads to efficient decision-making and business development....

The benefits of collaborating with a Microsoft Partner

Top 6 Benefits Of Collaborating With A Microsoft Partner | 7 Years Of Linksoft & Microsoft Partnership

We’ll start by saying it straightforward: when searching for CRM or ERP software for your business, make sure to choose a Microsoft solution and find a certified Microsoft Partner to navigate this complex journey. Collaborating with a strategic partner benefits you in many ways, and the new designations help you...

Understanding scalability - growth, performance, processes, linksoft's guide to scalable solutions

Understanding Scalability | Find A Scalable CRM For Your Business

If you’re a proactive entrepreneur, a key aspect of your vision should be growth and ongoing development. In this digital era, your growth should be supported by the technologies, platforms, and tools you use to streamline your business operations. In other words, your digital infrastructure should support your growth and...

Linksoft's approach on project management

LINKSOFT’s approach on Project Management: AgiFall methodology

Have you ever wondered how top industries like IT, consulting, and professional services manage their projects? These projects are complex and require meticulous planning, execution, and monitoring. That's why adhering to a solid methodology is crucial. To achieve transparency, visibility, and flexibility in project management, the Agile methodology has become...

Does CRM keep your data safe? 10 practices for data security and privacy in CRM software.

Does CRM keep your data safe? 10 practices for data security and privacy in CRM software.

In today's business landscape, data serves as the bedrock upon which successful organizations are built. It acts as the catalyst for business intelligence and informed decision-making. However, managing a vast amount of data also carries a significant responsibility: ensuring data security and privacy. Platforms dealing with customer data bear an...

Finding The Right ERP Solution Business Central VS Finance & Operations

Finding The Right ERP Solution: Business Central VS Finance & Operations

For companies embarking on the journey of digitalization and seeking significant enhancements in all their business processes, ERP should already be a familiar term. Enterprise Resource Planning (ERP) systems are indispensable for organizations dealing with vast amounts of data and multiple stakeholders who collaborate continuously to ensure seamless operations. ERP...

CRM for utilities

CRM Software for Utilities: main benefits, challenges and insights from LINKSOFT’s experts

Utilities are at the core of everyday life, providing basic but essential services, such as electricity, gas and water. Utility providers never sleep in order to keep the lights on and the taps running. And that’s a lot of work! Combining the strength of people and infrastructure in complex ways...

Microsoft 2024 Release Wave 1

Microsoft’s 2024 Release Wave 1 highlights | New features for Dynamics 365 and Power Platform to be launched starting April 1st

As we approach April, we're all geared up for the exciting new updates that Microsoft announced earlier this year. The 2024 Release Wave 1 plan promises a host of new capabilities to revolutionize business processes, rolling out gradually from April to September 2024. With the presented features, Microsoft proves once...

CRM implementation roadmap_microsoft

CRM, an essential software for your business | 12 steps for a successful CRM implementation

Approximately 90% of companies with over 10 employees use a CRM software. Thinking that your business can perform and evolve without an efficient CRM system, is no longer a viable approach. In fact, it's counterproductive and can significantly affect the overall health of your business. In this context, Microsoft’s Dynamics...

Software-ERP-integrat-cu-e-Factura.jpg

RO e-Factura, mandatory in 2024 | 7 reasons to choose an ERP system for your electronic invoicing journey

Starting from January 1, 2024, all companies conducting taxable operations within Romania must adopt the electronic invoicing method. Specifically, ANAF has introduced the RO e-Factura system, within which taxpayers are required to report invoices in XML format, both those resulting from B2B transactions and those from B2G relationships. If you...

Sustainability

What is corporate sustainability? Transform your company into a sustainable business

In recent years, the word 'sustainability' has become a staple in our vocabulary. However, the real efforts and sustainability measures implemented in day-to-day activities are considerably reduced. The year 2023 has been confirmed as the warmest on record, and we can all agree that the causes are human driven. Unfortunately,...

Low-code applications

Develop Low-Code/No-Code applications with Microsoft Power Platform

In the tech industry, they say that Low-Code and No-Code solutions represent the future of app development. It’s no surprise that companies tend to rely on this kind of approach, as it allows them to create business apps without writing a single line of code. Furthermore, these platforms enable users,...

Microsoft Fabric

Microsoft Fabric: key components, benefits and challenges

Microsoft Fabric stands out with simplicity. Microsoft’s teams created a software model, which can diminish the time you spend on understanding data processes, insight and analysis. There’s no longer a need to remember how licensing of Azure Synapsis works together with Azure data and Power BI. Fabric makes it simple....

Microsoft 365 Copilot

Microsoft 365 Copilot – A next generation AI for businesses

Microsoft 365 Copilot changes the game by redefining the functions that AI is introducing in the business industry. It’s a fundamental tool, that can sustain your company with everything you want. Just roll the command and he will execute it! Cease carrying out your old manually-done tasks and allow your...

customer-centric culture

How to build a customer-centric culture with CRM in 5 steps

A customer-centric culture is the primary source of customer loyalty, irrespective of how honed your services and products are. To prioritize and deliver exemplary fluid customer experiences, every company must pay a lot more attention and understand what their customers truly want. Provide a positive customer experience and you'll notice...

carbon footprint and businesses

Carbon footprint and businesses

The act of carbon footprint perpetuation pertains to people, products and industries. The more we accelerate this process, the harder it is for us to prevent climate change from affecting our world. Piece by piece, we can put it on hold or drastically contribute to its decline, so what shall...

Dynamics 365 Wave 2

Dynamics 365 Wave 2 – February updates

Dynamics 365 Wave 2 has a new series of updates for February, for applications such as Marketing, Sales, Service, Finance or Customer Insights. Dynamics 365 Wave 2 provides a collection of updates that occur almost every month, from October 2022 until March 2023. In the last article, we offered a...

Industry 4.0

Dynamics 365 and Industry 4.0

With industry 4.0 step up your game by enhancing and distributing products, through the integration of new technologies, for manufacturing. Collect and analyze data, increase automation, self-optimization and higher levels of responsiveness to customers.  Microsoft Dynamics 365 is a set of cloud-based applications that comprise CRM (customer relationship management), ERP...

Dynamics 365 Wave 2

Dynamics 365 Wave 2 – January updates

Dynamic 365 Wave 2 January updates bring groundbreaking capabilities to reconstruct your company with. Plan, analyze and optimize your transformation by prioritizing your progress with the right tools for Marketing, Sales and Customer Insights Check out our article about the first round of features put forward to you with the release...

Mail Validation

Email Validation

Dynamics 365 Sales offers a new feature, about mail validation, that will reduce email bounce rates and improve engagement by removing invalid email addresses from your lead records.  You can’t benefit from this feature if you: • Don’t own a license ( Dynamics 365 Sales Enterprise, Dynamics 365 Sales Premium...

Microsoft Gold Partner

Microsoft Gold Partner

Becoming a Microsoft Gold Partner represents a milestone for companies, which aspire to develop, to differentiate themselves from other businesses in the industry and sell solutions to a global community. A certified Microsoft partner stands apart from a regular partner by benefiting from specific proven skill sets to customers, since...

Dynamics 365 Customer Insights overview

Customer Insights Features Overview

Leverage your customer insights performance to grow your organization and long-term relationships with your consumers. By following this short overview of features-learning, you will understand why so many businesses reach the best audiences Customer Insights is about interpreting and understanding your customers, their behavior, purchasing preferences and their personal needs,...

Best Business Application Partneraward

LINKSOFT wins the 2022 Best Business Application Partner award

LINKSOFT wins Best Business Application Partner award at the 2022 Global Partner Solutions Conference held by Microsoft Romania ­The “Global Partner Solutions” conference takes place annually, with more than 200 participants, in which we share market and strategy insights, analyze strategic initiatives and opportunities through which technology can shape the...

man working at laptop

Dynamics 365 Release Wave 1 : Exciting features to look forward to in 2022

April is just around the corner, and with it comes a host of new and exciting features from Microsoft for their Dynamics 365 Suite. The first of Microsoft's famous “Release Waves” for this year is set to begin in April, and while some features have been available for testing since...

people discussing CRM implementation

10 Key Aspects to consider for a successful Dynamics CRM Implementation

There are several factors that can determine if a Dynamics CRM implementation will be successful or not. From resource allocation to automatic tools and stakeholder implication, implementing Dynamics 365 and Dynamics CRM solutions seems to be a complex puzzle of factors that influence the quality of the final product. In...

LINKSOFT becomes an official partner of the Romanian Basketball Federation

Starting this season, LINKSOFT becomes the official partner of the Romanian Basketball Federation. Our involvement in this sport is a testament to our identification with the valuues that the sport of basketball promotes. LINKSOFT - We do it together Ambition, intelligence, agility, teamwork, the values ​​transmitted by modern basketball are...

How to migrate Dynamics CRM to Dynamics 365 ( in 10 steps or more)

Migrating Dynamics CRM to the cloud is not a new topic for us. In the past, we have analyzed the advantages and disadvantages of such a migration, in order to encourage businesses to make informed decisions about the systems they use and through which departments operate. Considering that a well-informed...

Pros and Cons of migrating Dynamics CRM to Dynamics 365

With the growth of Cloud Computing services, such as Microsoft Azure, AWS or Google Cloud, more and more entrepreneurs are deciding to outsource storage services and migrate their software and storage to online mediums. In the following article, we aim to discuss the advantages and disadvantages that we must consider...

women with bags smiling

Orchestrating CX with Dynamics 365 Marketing

2 November 2021 | by Radu Mitrea, Marketing Manager As the pandemic forced the world into a Hyper-Digitalization era, enterprises and businesses are forced to adopt agile CX (Customer Experience) strategies in order to keep up with a select few market leaders and remain profitable. Customer expectations regarding great experiences...

man moving crates

Dynamics Intelligent Order Management – Stay ahead of your growing E-commerce needs

A new way of managing your order lifecycle The COVID-19 Pandemic that has hit the world in 2020 has brought forth a new era in regards to online retail and after-purchase experiences, creating an ever-increasing need for fast delivery and a seamless buying experience. This makes entering any retail market,...

Automation of workflows for authorities, the solution for letting bureaucracy go

As elections unfold all across Europe, amid Covid-19 pandemic, the urge to digitalize local and central administrations and to make significant leaps in facilitating online access is growing. While some steps have been made, there is still a full range of operations and services that could be significantly improved. When…

Are legacy systems RPA compatible?

One of the main concerns when adopting new technology is the way it will integrate with the existing systems. Legacy systems are part of a company`s backbone and they usually took years in terms of arhitecture and deployment. But are they flexibile enough for the current everchanging market?   The whole idea of a system is largely viewed as a perfect integrated ensemble of parts that together, do a better job than the individual parts. But innovation is, from more than one point of view, disruptive. It initially shatters the seemingly circular processes that these systems have been relying on. And this is why the large scale adoption has been delayed.      As time passes and innovation becomes an approachable novelty, the market`s dynamics usually brings about a rise of interest. RPA, for example, was firstly seen as a Band-Aid type of solution. Since it has evolved and has become comprehensibile and available to mass markets, it is turning into a legitimate systemic tool. In regards to its relationship with legacy systems, RPA needs to be evaluated against other approaches to integration as this is not a ‘either or’ situation, but rather a continuum set of approaches to integration.   Characteristics of different forms of system integrations     Versatility  Scalability  Accuracy  Running  cost …

All roads lead to innovation: RPA in freight management

As retailers and manufacturers move to restock depleted inventories, trucking and freight companies in general are reporting stronger freight demand. The upswing in demand and spot-market pricing is raising costs for businesses hustling to replenish goods after coronavirus lockdowns. In an attempt to balance the market, the technology seems to…

ROI in RPA

Investments are the main boosters for companies’ development and they create opportunities for organizations to drive success. Before, but mostly after the pandemic, the issues of if/where to invest have become the subject of intense scrutiny. The markets are fluctuating, new technologies emerge and everybody`s working their way back from…

5 signs that your company is ready for digitalization

Although it`s not a new term digitalization is, once again, a hot topic these days. The need of flexibility in front of disruptive situations, of working anytime anywhere or migrating the business online – these are issues that were  brought again into the spotlight by the pandemic. Finding feasible solutions…

Empowering the workforce through RPA

Companies have the opportunity to reap the benefits of a virtual workforce, with the rise of robotic process automation. To name only a few, these benefits include saving employees’ time, improving productivity and enhancing employee and customer satisfaction. But the further development of artificial intelligence (AI) technologies has driven the…

How to discover what company processes you should automate

Every business consultant and partner is advocating these days for digitalization. Depending on industry and status quo of each company, the final solution may differ from one case to another, leaving the door open for mixing tools and surprise strategies. Nevertheless, the question <Where to begin?> remains one of the…

5 new ways AI is making an entrance in our lives

  Our everyday lives have always been influenced by the leaps and peaks that technology has undergone. It is usually a paced influence, since there is a normal curve of adoption- a curve that is predictable, measurable and manageable. But the rhythm has been going up lately: innovations, uni &…

At the crossroads of innovation and tradition. What path will your business take?

A recent study published by Accenture mirrors the emerging of a new post-pandemic world, where Europe has the unexpected chance to choose a path of both innovation and traditional values. At a deeper and closer look, Europe needs to acknowledge the gap of profitability and productivity and find its pace….

The rise of email marketing and how to make the best of it

While it has always been a classic tool with foreseeable results, the Covid-19 pandemic has unexpectedly given a thrust to email marketing. When all communication channels went online, emails have claimed their way back to the top of daily go-to business tool. Before the pandemic, there has been a long-time…

The minimization of risk: services that can keep you safe during crisis

Damage control is that kind of subject that nobody wants to talk about: complicated, costly and painfully unavoidable. But it is an essential part of any contingency plan that most companies, especially these days, put up for dark days. After a thorough analysis of strengths and weaknesses (SWOT, of course),…

Technology, the surprising help in crisis management

As the coronavirus pandemic is unfolding, its effects on businesses, markets and overall economy are becoming more and more obvious. Beyond the immediate medical concerns and health supplies management, the travelling and circulation interdiction have affected the way countries, organizations and individuals are dealing with supplies, expenses and work patterns….

Climate change and RPA

  Climate change is a subject that is so present on the social agenda these days and whose underlying causes are thoroughly analyzed by EU institutions. But it is causing less seen effects on the business market:  major industries are forced to change their business model, medium and long term…

Work hard or smart?

The human kind has answered a long time ago the legit question: Do we even need robots? It did so in 1961, when the first industrial robot (named Unimate) has been put to work in a General Motors` factory. Nowadays, there are a lot of machines and appliances, including household…

2020

Why RPA should be on your mind in 2020

As the year begins to unfold, so do the plans that each company has in place for this year`s challenges. No matter the area of expertise, technology and its breakthroughs are always a hot topic and an important investment attraction point. When shaping your strategy for innovation and development, take…

From the potential customer to the order

The sales process in Dynamics 365 for Sales can help you make more sales and bring more customer satisfaction. You can achieve more consistent sales interactions by following the sales process through each step, from creating a potential customer to closing the sale. You also get to have a complete...

Optimizing the customer experience using CRM solutions

Constantly delivering services that will completely satisfy your customers throughout the entire sale process and keeping them loyal is a desire of any company. However, the mentioned goal is often a challenge and even unrealistic when the sales, marketing or service data of the company are in several closed systems...

Attractive and effective email marketing campaigns with Dynamics 365

E-mail is a key component of most online marketing campaigns. Using Microsoft Dynamics 365 for e-mail marketing campaigns allows you to quickly create compelling, professional-based, customized messages. E-mail marketing in Dynamics 365 works quite differently compared to the standard Outlook e-mail you already use. Here are some of the most...