How to build a customer-centric culture with CRM in 5 steps
A customer-centric culture is the primary source of customer loyalty, irrespective of how honed your services and products are. To prioritize and deliver exemplary fluid customer experiences, every company must pay a lot more attention and understand what their customers truly want. Provide a positive customer experience and you'll notice...
Carbon footprint and businesses
The act of carbon footprint perpetuation pertains to people, products and industries. The more we accelerate this process, the harder it is for us to prevent climate change from affecting our world. Piece by piece, we can put it on hold or drastically contribute to its decline, so what shall...
Dynamics 365 Wave 2 – February updates
Dynamics 365 Wave 2 has a new series of updates for February, for applications such as Marketing, Sales, Service, Finance or Customer Insights. Dynamics 365 Wave 2 provides a collection of updates that occur almost every month, from October 2022 until March 2023. In the last article, we offered a...
Dynamics 365 and Industry 4.0
With industry 4.0 step up your game by enhancing and distributing products, through the integration of new technologies, for manufacturing. Collect and analyze data, increase automation, self-optimization and higher levels of responsiveness to customers. Microsoft Dynamics 365 is a set of cloud-based applications that comprise CRM (customer relationship management), ERP...
Dynamics 365 Wave 2 – January updates
Dynamic 365 Wave 2 January updates bring groundbreaking capabilities to reconstruct your company with. Plan, analyze and optimize your transformation by prioritizing your progress with the right tools for Marketing, Sales and Customer Insights Check out our article about the first round of features put forward to you with the release...
Email Validation
Dynamics 365 Sales offers a new feature, about mail validation, that will reduce email bounce rates and improve engagement by removing invalid email addresses from your lead records. You can’t benefit from this feature if you: • Don’t own a license ( Dynamics 365 Sales Enterprise, Dynamics 365 Sales Premium...
Microsoft Gold Partner
Becoming a Microsoft Gold Partner represents a milestone for companies, which aspire to develop, to differentiate themselves from other businesses in the industry and sell solutions to a global community. A certified Microsoft partner stands apart from a regular partner by benefiting from specific proven skill sets to customers, since...
Customer Insights Features Overview
Leverage your customer insights performance to grow your organization and long-term relationships with your consumers. By following this short overview of features-learning, you will understand why so many businesses reach the best audiences Customer Insights is about interpreting and understanding your customers, their behavior, purchasing preferences and their personal needs,...
LINKSOFT wins the 2022 Best Business Application Partner award
LINKSOFT wins Best Business Application Partner award at the 2022 Global Partner Solutions Conference held by Microsoft Romania The “Global Partner Solutions” conference takes place annually, with more than 200 participants, in which we share market and strategy insights, analyze strategic initiatives and opportunities through which technology can shape the...
Dynamics 365 Release Wave 1 : Exciting features to look forward to in 2022
April is just around the corner, and with it comes a host of new and exciting features from Microsoft for their Dynamics 365 Suite. The first of Microsoft's famous “Release Waves” for this year is set to begin in April, and while some features have been available for testing since...
10 Key Aspects to consider for a successful Dynamics CRM Implementation
There are several factors that can determine if a Dynamics CRM implementation will be successful or not. From resource allocation to automatic tools and stakeholder implication, implementing Dynamics 365 and Dynamics CRM solutions seems to be a complex puzzle of factors that influence the quality of the final product. In...
LINKSOFT becomes an official partner of the Romanian Basketball Federation
Starting this season, LINKSOFT becomes the official partner of the Romanian Basketball Federation. Our involvement in this sport is a testament to our identification with the valuues that the sport of basketball promotes. LINKSOFT - We do it together Ambition, intelligence, agility, teamwork, the values transmitted by modern basketball are...
How to migrate Dynamics CRM to Dynamics 365 ( in 10 steps or more)
Migrating Dynamics CRM to the cloud is not a new topic for us. In the past, we have analyzed the advantages and disadvantages of such a migration, in order to encourage businesses to make informed decisions about the systems they use and through which departments operate. Considering that a well-informed...
Pros and Cons of migrating Dynamics CRM to Dynamics 365
With the growth of Cloud Computing services, such as Microsoft Azure, AWS or Google Cloud, more and more entrepreneurs are deciding to outsource storage services and migrate their software and storage to online mediums. In the following article, we aim to discuss the advantages and disadvantages that we must consider...
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Orchestrating CX with Dynamics 365 Marketing
2 November 2021 | by Radu Mitrea, Marketing Manager As the pandemic forced the world into a Hyper-Digitalization era, enterprises and businesses are forced to adopt agile CX (Customer Experience) strategies in order to keep up with a select few market leaders and remain profitable. Customer expectations regarding great experiences...
Dynamics Intelligent Order Management – Stay ahead of your growing E-commerce needs
A new way of managing your order lifecycle The COVID-19 Pandemic that has hit the world in 2020 has brought forth a new era in regards to online retail and after-purchase experiences, creating an ever-increasing need for fast delivery and a seamless buying experience. This makes entering any retail market,...
Robotic Process Automation (RPA) Technology
Automation of workflows for authorities, the solution for letting bureaucracy go
As elections unfold all across Europe, amid Covid-19 pandemic, the urge to digitalize local and central administrations and to make significant leaps in facilitating online access is growing. While some steps have been made, there is still a full range of operations and services that could be significantly improved. When…
Are legacy systems RPA compatible?
One of the main concerns when adopting new technology is the way it will integrate with the existing systems. Legacy systems are part of a company`s backbone and they usually took years in terms of arhitecture and deployment. But are they flexibile enough for the current everchanging market? The whole idea of a system is largely viewed as a perfect integrated ensemble of parts that together, do a better job than the individual parts. But innovation is, from more than one point of view, disruptive. It initially shatters the seemingly circular processes that these systems have been relying on. And this is why the large scale adoption has been delayed. As time passes and innovation becomes an approachable novelty, the market`s dynamics usually brings about a rise of interest. RPA, for example, was firstly seen as a Band-Aid type of solution. Since it has evolved and has become comprehensibile and available to mass markets, it is turning into a legitimate systemic tool. In regards to its relationship with legacy systems, RPA needs to be evaluated against other approaches to integration as this is not a ‘either or’ situation, but rather a continuum set of approaches to integration. Characteristics of different forms of system integrations Versatility Scalability Accuracy Running cost …
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All roads lead to innovation: RPA in freight management
As retailers and manufacturers move to restock depleted inventories, trucking and freight companies in general are reporting stronger freight demand. The upswing in demand and spot-market pricing is raising costs for businesses hustling to replenish goods after coronavirus lockdowns. In an attempt to balance the market, the technology seems to…
ROI in RPA
Investments are the main boosters for companies’ development and they create opportunities for organizations to drive success. Before, but mostly after the pandemic, the issues of if/where to invest have become the subject of intense scrutiny. The markets are fluctuating, new technologies emerge and everybody`s working their way back from…
5 signs that your company is ready for digitalization
Although it`s not a new term digitalization is, once again, a hot topic these days. The need of flexibility in front of disruptive situations, of working anytime anywhere or migrating the business online – these are issues that were brought again into the spotlight by the pandemic. Finding feasible solutions…
Robotic Process Automation (RPA) thefutureisnow
Empowering the workforce through RPA
Companies have the opportunity to reap the benefits of a virtual workforce, with the rise of robotic process automation. To name only a few, these benefits include saving employees’ time, improving productivity and enhancing employee and customer satisfaction. But the further development of artificial intelligence (AI) technologies has driven the…
Robotic Process Automation (RPA)
How to discover what company processes you should automate
Every business consultant and partner is advocating these days for digitalization. Depending on industry and status quo of each company, the final solution may differ from one case to another, leaving the door open for mixing tools and surprise strategies. Nevertheless, the question <Where to begin?> remains one of the…
5 new ways AI is making an entrance in our lives
Our everyday lives have always been influenced by the leaps and peaks that technology has undergone. It is usually a paced influence, since there is a normal curve of adoption- a curve that is predictable, measurable and manageable. But the rhythm has been going up lately: innovations, uni &…
At the crossroads of innovation and tradition. What path will your business take?
A recent study published by Accenture mirrors the emerging of a new post-pandemic world, where Europe has the unexpected chance to choose a path of both innovation and traditional values. At a deeper and closer look, Europe needs to acknowledge the gap of profitability and productivity and find its pace….
Business Robotic Process Automation (RPA)
The rise of email marketing and how to make the best of it
While it has always been a classic tool with foreseeable results, the Covid-19 pandemic has unexpectedly given a thrust to email marketing. When all communication channels went online, emails have claimed their way back to the top of daily go-to business tool. Before the pandemic, there has been a long-time…
The minimization of risk: services that can keep you safe during crisis
Damage control is that kind of subject that nobody wants to talk about: complicated, costly and painfully unavoidable. But it is an essential part of any contingency plan that most companies, especially these days, put up for dark days. After a thorough analysis of strengths and weaknesses (SWOT, of course),…
Technology, the surprising help in crisis management
As the coronavirus pandemic is unfolding, its effects on businesses, markets and overall economy are becoming more and more obvious. Beyond the immediate medical concerns and health supplies management, the travelling and circulation interdiction have affected the way countries, organizations and individuals are dealing with supplies, expenses and work patterns….
Climate change and RPA
Climate change is a subject that is so present on the social agenda these days and whose underlying causes are thoroughly analyzed by EU institutions. But it is causing less seen effects on the business market: major industries are forced to change their business model, medium and long term…
Robotic Process Automation (RPA) Technology
Work hard or smart?
The human kind has answered a long time ago the legit question: Do we even need robots? It did so in 1961, when the first industrial robot (named Unimate) has been put to work in a General Motors` factory. Nowadays, there are a lot of machines and appliances, including household…
Business Robotic Process Automation (RPA)
Why RPA should be on your mind in 2020
As the year begins to unfold, so do the plans that each company has in place for this year`s challenges. No matter the area of expertise, technology and its breakthroughs are always a hot topic and an important investment attraction point. When shaping your strategy for innovation and development, take…
From the potential customer to the order
The sales process in Dynamics 365 for Sales can help you make more sales and bring more customer satisfaction. You can achieve more consistent sales interactions by following the sales process through each step, from creating a potential customer to closing the sale. You also get to have a complete...
Optimizing the customer experience using CRM solutions
Constantly delivering services that will completely satisfy your customers throughout the entire sale process and keeping them loyal is a desire of any company. However, the mentioned goal is often a challenge and even unrealistic when the sales, marketing or service data of the company are in several closed systems...
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Attractive and effective email marketing campaigns with Dynamics 365
E-mail is a key component of most online marketing campaigns. Using Microsoft Dynamics 365 for e-mail marketing campaigns allows you to quickly create compelling, professional-based, customized messages. E-mail marketing in Dynamics 365 works quite differently compared to the standard Outlook e-mail you already use. Here are some of the most...