Deliver reliable service and proactive communication with a CRM built for energy and gas providers. Keep the lights and loyalty ON!
After over a decade of market liberalization, customer choice has driven a complete overhaul of business strategies for electricity and gas distributors. Efficient software is now essential for distribution management, capacity planning, consumption monitoring, and customer relationship management. The industry is constantly reshaped, but CRM can help you stay one step ahead of all these challenges.
Challenges and industry pain points
Frequent legislative changes and price regulations
Data centralization and disjointed communication
Increased competition and competitive prices
Slow and error-prone meter readings and billing
Emerging customer preferences and expectations
Technological change and need of digital adoption
Transforming energy distribution, operations, and customer engagement with an integrated system powered by Microsoft’s cutting-edge technologies.Â
Customer and partner relationship management tailored to utilities.
Efficient management of field operations for utilities.
Comprehensive customer support tailored for utilities.
Integrated finance and operations management for utilities.
Data visualization and analytics for utilities operations and customer insights.
Real-time data and smart monitoring for utilities infrastructure.
A 360° Customer Experience for the Energy Industry with Dynamics 365
Client Need:
A leading Romanian energy provider needed to modernize sales across commodity (regulated electricity & gas) and non-commodity lines (equipment, services, and green solutions). Legacy apps couldn’t support growth, consistent processes, or a true 360° customer view. Our mission: unify sales, ensure regulatory compliance, and deliver faster, simpler digital journeys, self-service included
Our Solution:
We deployed Dynamics 365, giving 1,000+ employees a unified platform to manage the full customer lifecycle. The system handles lead capture, dynamic pricing, and end-to-end contracting for electricity and gas, with automated document generation and secure SharePoint archiving. It also supports non-commodity sales such as solar, heating & cooling, EV charging, and smart-home services, with integrated ticketing for streamlined customer support. Integration highlights :
Impact:
Today, the company operates with a genuine 360° customer view, reacts faster to market changes, and competes effectively across regulated and commercial businesses. With a single CRM, our client gained instant visibility across accounts, offers, contracts and incidents.
Key Technologies:
Dynamics 365 Sales
Dynamics 365 Customer Service
SharePoint
Dynamics 365 Field Service
Dynamics 365 Business Central
As a strategic Microsoft Partner in Eastern Europe, LINKSOFT has been certified since 2017. Over the years, we’ve earned 8 certifications, including 6 Gold and 2 Silver. In 2022, our dedication to professionalism garnered recognition and we were named Best Business Application Partner of the Year by Microsoft Romania.
Today, as a Solutions Partner for Business Applications, we continue to push boundaries, constantly evolving to deliver even more innovative and high-impact solutions.
At LINKSOFT, our team’s expertise is backed by over 300 Microsoft certifications, demonstrating our mastery of cutting-edge technologies. We are committed to best practices and continuous growth, ensuring we stay updated with the latest innovations and tools.
With over a decade of expertise, LINKSOFT has helped businesses transform their operations. We’ve delivered more than 2,500 training hours to empower teams worldwide and currently support over 40,000 active users across various industries.
We know the difference between treating a patient, granting a loan, or providing gas, which is why we deliver industry-specific solutions. From utilities and healthcare to financial services, automotive, real estate, retail, and distribution, we’ve got it covered.
We don’t just do our job, we do it with care and excellence. When low personalization limits client relationships or growth, our consultants provide tailored solutions. We go beyond CRM implementation by offering customization at every stage of the process.
Your CRM & ERP journey starts here and now!
Businesses everywhere are embracing digital transformation, and Microsoft Dynamics 365 solutions are leading the way.
LINKSOFT has successfully deployed CRM, ERP, and RPA solutions across the globe, implementing Microsoft Dynamics 365 in over 30 countries, for 40,000 + users and counting.
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Our Centre of Excellence provides custom CRM, ERP, and RPA software solutions, aimed at streamlining your business processes
